Why We Think Brown’s Actually the Coolest Colour This AW25 (Yes, Really!)
We know what you might be thinking—brown?
Isn’t that a little safe, a little too classic? But trust us, this season brown is anything but boring. After curating our looks for Style It Live: How to Style Transitional Outfits AW25 (watch the replay on our YouTube channel here), we’re convinced: brown isn’t just back, it’s leading the way. And it’s a trend that works beautifully for women of every age.
Why Brown Feels Right Now
On the AW25 runways, rich shades like Hot Chocolate and Bronze Mist were everywhere. According to WGSN*, designers are using brown not as a background neutral, but as the focus of their collections.
There’s a reason it resonates—it feels comforting, familiar, and timeless. Picture yourself in a cosy café, wrapped in a soft scarf, sipping a latte while the autumn leaves fall. Brown gives us that same sense of warmth, but with a polished edge.
What We’re Styling
In How to Style Transitional Outfits, we showed how brown fits perfectly between summer and winter. It appears in coats, boots, and belts—pieces that carry you through the season with ease.
- Soft textures make brown cosy, never heavy.
- Pair it with cream or beige for a lift, or with olive and deep wine for an elegant seasonal look.
Why We’re Choosing Brown Over Black This Season
Black will always have its place—but brown offers something unexpected and flattering.
- It softens: Brown brings warmth to the face and looks kinder on the skin than harsh black.
- It lasts: Brown boots and coats become timeless wardrobe staples.
- It adapts: Whether casual, layered, or dressed up, brown works effortlessly.
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How to Wear Brown with Confidence
- Start with accessories—a chic bag, a belt, or a scarf.
- Combine with soft neutrals like cream, white, or oatmeal.
- Try tonal dressing—mixing suede, wool, and leather in all-brown layers.
- Add a touch of contrast—perhaps a brown coat paired with a colourful scarf or denim.
If we could give one piece of advice? This autumn, don’t just reach for black. A rich chocolate brown jumper or a pair of brown trousers might be the most flattering (and surprising) update your wardrobe sees this season. Brown is elegant, versatile, and—this year—it’s undeniably chic.
Discover our AW25 edit - with many items in brown here
Some styles don't make it to the website, so we invite you to pop into our boutique to see the full collection (including plenty of chocolate-tone treasures!).
Love
Kings Road Team x
*WGSN stands for Worth Global Style Network.
It’s a trend forecasting company that fashion brands, retailers, and designers all over the world use to understand:
- What colours, fabrics, and styles will be popular in upcoming seasons
- Consumer behaviour and lifestyle shifts
- Insights into retail, beauty, interiors, and even food trends
Think of it as the go-to research hub for what’s coming next in fashion and lifestyle. Many big labels (and boutiques too) rely on WGSN’s reports to plan their seasonal collections.
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