3 AW25 Trends We Are Loving Right Now

3-aw25-trends-we-are-loving-right-now

As the leaves turn and the air grows crisp, it’s the perfect moment to refresh your wardrobe with the standout trends of Autumn/Winter 2025. This season is all about heritage textures, nostalgic touches, and cosy luxe pieces that balance style and comfort.

Inspired by Vogue UK’s ultimate fashion guide, “The Key Autumn/Winter 2025 Trends To Know Now,” we’ve taken the runway buzzwords and reimagined them for real life, bringing you everyday style inspiration you can actually wear. Here are the 3 key looks you won’t want to miss:

 

Trend No. 1: High-Fashion Frump 

“Frumpy.” It’s a word often linked with dowdy, old-fashioned clothes, hardly a style aspiration, right? And yet, AW25 has turned the tables on that perception. In a world where glossy, curated perfection is everywhere, fashion is embracing something rawer, quirkier, and infinitely more real.

This season, it’s all about leaning into clothes that feel charmingly offbeat, celebrating comfort and individuality over flawless styling. Think cardigans that look like they could’ve been lovingly hand-crocheted by grandma - like our Red Button piece that adds just the right dose of nostalgia with a playful, modern twist. Or retro floral intarsia knits (hello, Mansted vibes) that make you feel like you’ve stepped straight into a cosy 70s living room, reimagined for now.


 


  And let’s not forget the classics: tweed coats. Our Lurdes Bergada herringbone style captures that heritage mood with texture and character, giving timeless tailoring an AW25 update.
Lurdes Bergada

 

The muse? She’s delightfully imperfect, the kind who layers spontaneously, mixes patterns without hesitation, and doesn’t care if her look is more Sunday stroll than catwalk-ready. In fact, that’s the point. High-fashion frump is about clothes with heart, personality, and a sense of play.

 

Trend No. 2: Earn Your Stripes

Stripes are having a major AW25 moment, but forget boring boardroom pinstripes or safe Breton classics in navy/white. This season, stripes are bold, playful, and full of character. The rule? There are no rules.

Red Button’s pinstriped trousers add a sports-luxe edge, striking the perfect balance between tailored chic and everyday wearability. Jane Lushka’s striped trousers bring a sharp yet relaxed elegance, while Mama b keeps things effortlessly cosy with striped scarves and easy-to-layer tops. For those who prefer their patterns loud, Naya’s knitwear in thick statement stripes delivers maximum impact with minimal effort.

Naya - High Neck Striped Top with Contrast Sections and Pocket in Black/Taupe
Mama B -  Alison Sweater Riga Antracite (Charcoal Stripe)

 

The secret to wearing stripes this season is contrast. If you’re going bold, ground the look with a simple staple – think neutral knitwear, a plain tee, or a classic coat. If you’re more understated, let subtle stripes add interest to your everyday rotation. Either way, stripes are your shortcut to looking modern, fresh, and perfectly AW25.

Jane Lushka -  Bortolo Viscose Pin Stripe Elastane Trousers Black

 

Trend No. 3: Anti-algorithm dressing

 

If AW25 has one defining attitude, it’s this: forget the rules, forget what the algorithm tells you, and dress in a way that feels unapologetically you. This trend is all about individuality, creativity, and putting together pieces that don’t always follow convention but somehow just work.

Lurdes Bergada leads the way with deconstructed tailoring that feels sharp enough for the office yet relaxed enough for everyday life.

Lurdes Bergada - Black Felt Oversized Jacket 


 

Naya’s modern grunge-inspired knitwear proves you don’t have to be a certain age to wear edge with confidence – it’s versatile, comfortable, and endlessly wearable. And for those who love a splash of personality, Kozan’s colourful pieces (or their chic monochrome counterparts) give you the freedom to dress for both everyday moments and special occasions.

Naya - Loose Weave V Neck Knit with Layered on Sections in Moss


 naya-womens-loose-weave-v-neck-knit-with-layered-on-sections-naw25327-in-moss

kozan-womens-vince-dress-coal-aw25-kings-road-fashions

Kozan - Vince Dress in Coal

The takeaway? Anti-algorithm dressing is about breaking away from “perfect” Instagram outfits and embracing something more real, spontaneous, and personal. Mix textures, clash prints, or keep things pared back - the only rule this season is to style it your way.

 

As you can see, AW25 is about dressing with personality, confidence, and ease—whether it’s stripes with a twist, deconstructed tailoring, or cosy grunge-inspired knits, the season invites you to step away from trends dictated by algorithms and create a style story that’s entirely your own. Let us help you write it—pop into one of our boutiques to explore the AW25 collections, or book our free online or in-store Personal Shopping Service and let us pamper you in style.

 

 

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