NAYA: The Art of Looking Stylish Without Trying Too Hard

Article published at: Oct 6, 2026 Article author: Marta Desmottes
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Hello, hello, hello,

Joanna here from Kings Road, welcoming you to another exciting episode of Style It Live - this post is a replay of our weekly Friday Style It Live Session on Facebook.

You can watch the replay on YouTube HERE and join us live every Friday at 5.30pm here

There are some clothes that make you look like you’ve made an effort.

And then there are clothes that make it look like you’ve made an effort without actually making much effort at all.

Hello, NAYA.

This week on Style It Live, we spent a good chunk of the evening exploring the latest NAYA collection – and it turns out that comfort, clever design and looking fabulous can happily live together.

Who knew?

WATCH STYLE IT LIVE HERE

So, what makes NAYA so good?

If you know NAYA, you’ll know that it’s rather brilliant at relaxed dressing.

The shapes are easy, the fabrics are wonderfully wearable and there’s always something interesting going on – a clever pocket, an unexpected texture, a great neckline or an unusual silhouette.

And, importantly, the clothes don’t look like you’ve simply decided to stay in your pyjamas all day.

Although they can be almost as comfortable.

naya-aw26-womens-clothing-naw26238-flocked-placement-print-high-neck-knit-top-1-at-Kings-Road-Fashions-Leighton-Buzzard-UK  

Black meets chocolate

NAYA has traditionally been known for its black-based winter collections, but this season there’s a beautiful chocolate colour joining the party.

And we’re very happy about it.

Black and chocolate together is one of those combinations that just works. It feels autumnal without being predictable and gives your wardrobe something a little different without requiring a complete personality transplant.

One of our favourite looks combined a black jersey top with chocolate and black tech-fabric pieces, finished with a fabulous two-tone snood.

The snood itself cleverly mixes the two colours, so you can show as much black or chocolate as you fancy.

Very clever.

Very NAYA.

 

The trousers you’ll actually want to live in

The NAYA tech fabric is another reason we love the collection.

It’s soft, comfortable, easy to wear and easy to look after – basically ticking quite a lot of boxes before we’ve even got to the styling.

This season we’ve got the iconic narrower cuffed trouser, which gives a lovely streamlined silhouette, as well as a new, much wider barrel-leg shape.

The new style has a more exaggerated horseshoe silhouette with pleat detailing and an elasticated waist.

Because apparently trousers can be both stylish and forgiving.

We approve.

And if wide legs aren’t your thing, the narrower cuffed shape is still very much here for you.

Naya-AW26-Womens-Cord-NAW26-253-252-MS-2-683x1024-at-Kings-Road-Fashions-Leighton-Buzzard-UK 

 

Naya-Women_s-Soft-Ribbed-Cord-Cowl-Neck-Top-in-Choco-NAW26253-at-Kings-Road-Fashions-Leighton-Buzzard-UK  

Layering made easy

NAYA is also brilliant for layering.

We showed a simple jersey T-shirt topped with one of the collection’s easy popover pieces.

With its stand-up cowl neck, zip details and soft textured fabric, it instantly gives a simple outfit a little more interest.

It’s one of those pieces you can just pop over a T-shirt and suddenly feel like you’ve actually styled your outfit.

No complicated outfit planning required.

Job done.

 

Luxe lounging, but make it NAYA

And that really sums up what we love about this collection.

NAYA is perfect for those days when you want to be comfortable but still look pulled together.

Working from home? Yes.

Weekend wandering? Absolutely.

Lunch with the girls? Definitely.

Sofa, slippers and a serious commitment to doing absolutely nothing? Also yes.

And when someone unexpectedly rings the doorbell?

You’re already dressed.

That’s the beauty of it.

Our favourite bit?

The fact that you don’t have to buy a whole new wardrobe to make NAYA work.

The pieces are designed to mix, match and layer, so you can wear them in lots of different ways.

Pair the tech trousers with a simple top. Add a textured layer. Throw on the two-tone snood. Mix black with chocolate.

Change the shoes and you’ve changed the mood.

It’s easy dressing, but never boring dressing.

And we think that’s a pretty good combination.

The 4 Style It Live Looks You Can Shop On WhatsApp This Week

Look 1: InWear Taupe/Bracken Co-ord

  • InWear relaxed trousers
  • InWear neat jacket
  • InWear oversized top
  • DNSK jewellery

Buy this look

Phone: 01525 376788

Email: sales@kingsroadfashions.co.uk

WhatsApp: +44 (0)7915 979866

 

 





Look 2: NAYA Co-ord

  • NAYA subtly ribbed cowl-neck sleeveless top
  • NAYA relaxed barrel-leg trousers
  • Fransa chocolate lace-trimmed T-shirt

Buy this look

Phone: 01525 376788

Email: sales@kingsroadfashions.co.uk

WhatsApp: +44 (0)7915 979866

 



 

 

 

Look 3: Red Button + Fransa

  • Red Button navy jersey trousers
  • Fransa slogan sweatshirt
  • Nami snood

Buy this look

Phone: 01525 376788

Email: sales@kingsroadfashions.co.uk

WhatsApp: +44 (0)7915 979866

 

Look 4: Vetono Cosy Look

  • Vetono soft cord barrel-leg trousers
  • Vetono cowl-neck top
  • Verbenas slippers

Buy this look

Phone: 01525 376788

Email: sales@kingsroadfashions.co.uk

WhatsApp: +44 (0)7915 979866

 



Which one is yours?

Four looks. Four completely different colour stories. And, as we discovered during Style It Live, absolutely no easy way to choose a favourite.

Want to see more or check availability?

All four looks are shoppable via WhatsApp. Just send us a message and we can help with sizes, colours, prices and availability, or help you put together your own Mama B combination.

📱 WhatsApp us: +44 (0)7915 979866

And remember, not everything we show on Style It Live makes it onto the website, so if you've spotted something you love, don't hang around too long…

You know how quickly things disappear around here!

So… are you Team 1, 2, 3 or 4?

Love,
Kings Road Fashions 

SHOP NEW ARRIVALS

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