I find shopping for clothes stressful
Can you believe that the majority of our customers would say that they actually dislike shopping. And by that, I mean the conventional method for finding clothes.. There are the rare few who enjoy nothing more than spending a large portion of their spare time going to shopping centres and department stores, wandering from shop to shop, rail to rail, searching for the perfect dress, maybe trying on five or six items.. and then going back to the very first shop to get the one they initially tried on. There are those who take pleasure from this process. And then there is the rest of us.
So, what is it that makes shopping in your local independent boutique such a different experience? The feedback that we hear more than anything is that you get the help and advice that is so often missing from the major chain stores. It really helps to have someone make suggestions, to encourage you to try new styles or different combinations. The staff in your local boutique tend to be much better educated about their product, how items fit and of how things go together and can offer you really good ideas.
So how do you get the most out of your experience of shopping in your local boutique? There are a few key things to remember. Small boutique owners are good at tuning in to the wants and needs of their customers and are great problem solvers. Tell them what you are looking for but try to keep an open mind. Be prepared to try things on even if you don’t think something will suit you. It is often a key part of the process to find out what works.
Stay open to moving out of your comfort zone and try things that you would not normally consider. Trust that no boutique owner wants you to feel pressurised and won’t try to make you buy something that you don’t feel comfortable in. They only want you to look and feel great. At the end of the day you are the best advert for them, if you have a good experience and find something lovely you’ll be sure to tell your friends.
For us, the 'why' behind what we do is you.
I realise that I often use the blog to share information about our products and new collections. I guess I thought that I know why people come to our business and are here because they are interested in what's new in store. But what I have just considered is, that for some people who are just discovering our shops, what we sell may be less important to them than who we are and the 'why' behind the 'what'. I love the testimonials on our home page from many of our loyal customers, who say that some of the most important factors about shopping with Kings Road are the experience, the service they receive and how we make them feel. And creating this ethos has always truly been what we are all about. For us, the 'why' behind what we do is you. The lovely products help of course, but that's not the whole story of really what drives us.
It's important to realise that the products aren't there by chance. The process involved in researching, sourcing and choosing exactly what is on offer in our shops takes a great number of months and we invest a lot of time into choosing thing that we think you will love. One of the most important things I have come to understand about this industry is that it is impossible to choose what you think will be appreciated by your customers, unless you know who your customers actually are. This then feeds into our buying decisions and we often find that we are driven by a desire to find something that will excite our customers. When making our buying decisions, we try hard to seek new brands or within our existing collections we seek looks and new ideas. We get excited when we feel we've curated a collection that is really going to please you and can't wait to come back and tell you about it.
For us this is a two-way relationship and we are always open to hearing from you. So if you have any ideas for us, something you've seen that you think we'd like or any problems you have that you think we can solve, please do let us know. We are always looking for new ways to bring more happiness into your lives.
Kings Road Fashions
Bringing you fashion to wear and love. Be inspired. Feel great. Happy days x